Case study No. 03Speed to appointment·First 24 hours

Thomas: two qualified appointments within a day of launch.

Headline result
24h
 From launch to qualified appointments
6
Leads
2
Qualified appointments
$5
Cost per lead
I.The client

Thomas launched on the Built to Scale™ system with qualification, routing and booking in place before the first dollar was spent.

II.The challenge

New acquisition systems usually need weeks before they produce anything useful. The aim was to prove quality on day one, with appointments, not just leads.

III.What we built
i.The Acquisition Engine™ Campaign architecture and creative, qualifying funnel, lead exclusivity controls.
ii.The Growth OS™ CRM pipeline, speed-to-lead automation, routing and calendar booking.
iii.Custom AI Instant response and qualification agent, plus automated appointment reminders.
iv.The Partner Suite™ Weekly performance reviews, plus offer and follow-up optimization.
IV.Results

Two highly qualified appointments in the first 24 hours, at $5 per lead.

Leads
6
 Within 24 hours of launch.
Qualified appointments
2
 Booked from the first day’s leads.
Cost per lead
$5
 From the first day of spend.
Exhibit: account report, first 24 hours after launch.
Exhibit: account report, first 24 hours after launch.

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